The quality of the content is very much a key part of attracting quality advertisers, and Youtube is starting to raise the bar on content.
Gone are the days when grainy, amateur videos dominated Youtube. Today, much of the content on Youtube seems to be produced by people who have Hollywood-type production budgets—sort of. Whilst the occasional mobile upload of a baby laughing still goes viral, Youtube is now encouraging producers to ramp up their efforts.
In an effort to encourage the creation of higher quality content, Youtube has made available what is dubbed the ‘Creator’s Playbook’. The 70 page guide outlines the approach producers should take when making videos for youtube, as well as what sort of features they can use to make their videos stand out. The comprehensive guide is broken down into 3 sections covering, Programming & Producing, Publishing & Optimization, and Community & Social Media.
There is, however, a caveat. Youtube is making it very clear that use of the playbook does not constitute in any way a guarantee of success. The playbook is really just a guide on what Youtube considers ‘best practices’. Still, a reference guide is useful and should help struggling Youtube producers get their videos noticed.
Youtube has been an outlet for people who otherwise wouldn’t have one. Indeed, Youtube can be considered the vanguard of the online video revolution. Let’s just hope that the Creators Playbook is not a harbinger of a more ‘commercial’ focused Youtube. User-generated content is what built Youtube and it would be a shame if it started to favor the bigger video producers.
Watch the video below to see an example of the type of high quality content Youtube is looking for.
www.youtube.com/watch?v=ks8PZ8X6Yo8


Twitter is planning to add a designation that will let users flag content as inappropriate. Under the new system, a flag will trigger a warning message that will help people make an informed decision before clicking a link. The goal is to save people the trauma or trouble of following a link to something that is downright inappropriate or in direct violation of their work policies.
Indowebster known as the most popular providers of file storage in Indonesia will explore legal content to change the paradigm that has been attached. As talks between founder Indowebster, Juny “Acong” Maimun, and Vivanews, the first categories that will get a legal content is music and antivirus.